Twitter has joined the battle of the bots, announcing the launch of several new features designed to encourage brands to use it as a customer service platform.
The social network has ramped up the tools it offers to companies using its direct messaging function in order to reach customers. The fresh features include the introduction of automated ‘welcome messages’ and ‘quick replies’ which let businesses prompt people with the best ways to reply to a direct message.
The automated welcome message shows up whenever a customer begins a conversation with a brand’s business account. Businesses can create multiple welcome messages Read full story ›
Source: The Drum
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