By John McCarthy

Discount fashion retailer TK Maxx has unleashed a catchy acapella Christmas ad campaign called ‘The Sing-Song’ centred on surprises.

Leveraging the feeling of surprise one may feel among the discount racks instore, the creative from Wieden+Kennedy London looks to subvert the traditional Christmas carol with a reworking of Misirlou – which some may know as the Pulp Fiction theme.

Directed by Andreas Nilsson, the slot airs on TV 4 November across the UK, Ireland, Germany and Poland, supported with a wider through-the-line campaign including print, digital, social, mobile, PR and experiential.

Deborah Dolce, group Read full story ›

Source: The Drum