By Lisa Lacy

We hear a lot about what the programmatic market looks like in the US, but what does it look like abroad? That was the conversation Thursday at The Drum’s Progammatic Punch event at Ad:Tech New York.

According to John Rogers, SVP of programmatic packaging and sales at Videology, in the US, programmatic is “chugging through,” but it is just starting to evolve in other markets where scale is ramping up.

That being said, standardization remains one of the biggest hurdles in programmatic overall, he added.

“The US is where we invented advertising. We’re light years ahead,” added Neal Sinno, general manager of North Read full story ›

Source: The Drum