Digital ad management company SintecMedia has swept in to acquire Operative Media with the transaction (reportedly to be worth $200m) creating the largest SaaS-based offering in the addressable TV sector of the media industry.
According to the pair, SintecMedia’s acquisition, backed by investment outfit Frisco Partners, will bolster the TV and digital ad management infrastructure for media companies and publishers worldwide.
In particular, by absorbing Operative Media into its operation, SintecMedia will be able to refine its addressable TV procesess, helping it fine-tune how it help advertisers target audiences using demographic data, as well as sellers better manage their inventory .
The acquisition, Read full story ›
Source: The Drum
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