Twitter last week released research showing that two-thirds of superfans watch more than three hours of TV per day, and 60 percent of those fans tweet about what they’re watching. These superfans also tune into live TV broadcasts more than regular Twitter users.
The research, conducted in partnership with Vizeum and Denstu Aegis Network, also found that social platforms like Twitter play a large role in how superfans watch TV; 61 percent of superfans use these platforms to share their thoughts after a show, 60 percent watch video clips, and 57 percent follow hashtags to see what others are saying.
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Source: The Drum
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