By Benjamin Cher

Social media influencer marketing seems like the next best thing since programmatic, with influencers crafting out authentically touched-up posts communicating brand values and engagements.

Yet, like all marketing approaches, there are a dark side to it, from YouTuber PewDiePie dropped by Disney’s Maker Studios for anti-Semitic remarks, to a Singapore social media marketing platform, Faves Asia being slammed for its video glorifying influencers as materialistic and vapid.

Yet, brands seems to be undeterred by these events, with plenty of interest daily according to Gillian Tan, founder, Click Network.

Interest from brands is “pretty high, especially since last year,” Read full story ›

Source: The Drum