English football embarks on a new era as the FA's first marketing push thrusts it into the spotlight
If England football bosses are to shed the culture of impunity that has enveloped the game then any concessions they make internally will need to be matched by a brand that looks and sounds more like the ones it partners with.
It’s the reason why the Football Association’s (FA) tasked creative agency VCCP with helping it articulate the brand to fans.
Several issues which were out with its control, such as the Allardyce affair, have cultivated an atmosphere of visceral disgust amongst football fans who have watched as the game they love has become manipulated by money and weighed down by Read full story ›
Source: The Drum
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