MullenLowe president Geoff Cottrill has written an open letter to McDonalds in response to claims that the burger brand had used the work of street artists in a promotion video without permission.
Wrriting on his personal Facebook profile, Cottrill began by asking McDonald’s ‘What the hell is wrong with you?’ in regards to reports that it had used the work of some graffiti artists within a promotional video to promote the launch of a new sandwich there. As a result, the group is now reportedly set to sue.
The video, entitled “McDonald’s Presents the Read full story ›
Source: The Drum
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