By Phil Adams

Great ads used to be a minor miracle. But at least minor miracles used to happen. They happened regularly enough for ordinary people to remark that the ads were often better than the programmes around them.

So what went wrong?

Did advertising’s miracle workers get lured away by more worthy pursuits, changing the world with hacks and apps?

Or is it that miracles are harder to work these days? Miracle inflation? Great ads in 2017 are not minor but major miracles, in real terms.

A talent exodus might be a factor, but the increased degree of difficulty definitely is.

I’m not sure if we’re getting Read full story ›

Source: The Drum