Influencer marketing is now on the radar of most brands, with spend on influencer marketing predicted to double in 2017, from between £20-50k pca to a whopping £40-100k pca.
But, just like the advent of social media, are we seeing too many brands flocking to take part in influencer marketing without really knowing what they’re doing?
If you’re looking to invest money in influencer marketing, you should know exactly why you’re doing so. Before you target any influencers and before you choose a hashtag, ask yourself these three basic questions:
What is our objective?
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Source: The Drum
Industry News