Burger King‘s attempts to lay claim to the throne has angered the Belgian royal family after the brand’s latest marketing stunt asked consumers to choose between its mascot and the country’s King Philippe.
The ad, hosted on whoistheking.be, asks ‘who is the king’ and offers viewers a choice between the two kings. Those who select Philippe are met with the message: “Are you sure? He won’t be the one to cook your fries.”
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The Belgian royal family said Burger King had not approached them to ask permission for the use of the king’s image, Read full story ›
Source: The Drum
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