By Laurie Fullerton

Ritz-Carlton broke new ground by transporting Wall Street Journal readers into American neighborhoods through interactive 360° VR.

The “Ritz-Carlton Rewards Credit Card” campaign signals a strong shift in the sophistication and adoption of VR campaigns given its immersive experience, feature rich portal, and prominent masthead placement.

Leveraging the creative expertise at the WSJ’s Custom Studios, the “Inside the Moment” creative opens with a colorful 360º banner splashed across the WSJ’s homepage. With a single click, readers navigate through a gallery to 9 interactive VR neighborhoods sprinkled with top sites curated by savvy local guides.

“Immersive VR experiences Read full story ›

Source: The Drum