By Minda Smiley

New York-based creative and tech agency Narrative has been acquired by Will Packer Media, a newly launched production and branded content company that counts Discovery Communications and Universal Pictures as investors.

Producer Will Packer, whose movies include ‘The Wedding Ringer,’ ‘Stomp the Yard’ and the recent hit ‘Girls Trip,’ is serving as chief executive of Will Packer Media, which will specialize in producing scripted and unscripted series across television and digital platforms. The newly formed entity also plans to build a “consumer-facing digital destination” that will offer up short-form content for younger audiences.

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Source: The Drum