The Advertising Standards Authority (ASA) has cleared an ad from a vegan campaign group which claims that ‘humane milk is a myth’, despite complaints from the dairy industry that it is “misleading”.
Go Vegan World took out a national newspaper ad in February which showed an image of a cow behind barbed wire. The ad’s strapline read: ‘Humane milk is a myth. Don’t buy it,’ while other accompanying text stated that female cows ‘still bloody from birth’ are separated from their calves who were forced to drink milk from rubber udders ‘all because humans take their milk.’
The watchdog said Read full story ›
Source: The Drum
Industry News