Amazon India has entered into a strategic alliance with Mondelez India, a part of Mondelēz International, to establish a virtual chocolate and sweet store.
Mondelez aims to tap into the ecommerce market, providing an additional channel for consumers through the alliance, while Amazon.in aims to intensify its inventory.
Mondelez has set ecommerce a core part of the business, even separating it from the marketing function after Bonin Bough left in 2016.
Abhishek Ahluwalia, ecommerce lead at Mondelez India, said, “ecommerce is the fastest-growing channel for our business. As a successful e-commerce giant, Amazon.in is the Read full story ›
Source: The Drum
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