The increasing number of brands actively supporting causes such as LGBTQ+ rights is growing evidence of a fundamental shift in the role of brands in our world. Not all brands are getting it right (hello Pepsi). But the brands that are, represent a new breed of brand.
That breed is more in tune with today’s socially-conscious, digitally-connected new generation who are actively looking for someone other than the failing, traditional institutions to resolve the complex societal and environmental challenges of the world. The future belongs to ‘Citizen Brands’ – brands that play a highly active and authentic role at the Read full story ›
Source: The Drum
Industry News
