The ANA has reported that the industry is working to improve the basic nature of the media transparency within the advertiser/agency relationship with more than 60% of agencies having indicated that their company had taken action steps to address the transparency issue.
However, the ANA reports after conducting a survey during the week of July 12 with 190 ANA members, 25% of those surveyed were not sure if their agency was working on the transparency issue.This may be due to the findings of the initial report one year ago which reported a “fundamental disconnect” between advertisers and Read full story ›
Source: The Drum
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