Brands are so often in the public eye that it can feel quite overwhelming. Open any website and you’re almost guaranteed to find a mention of Amazon’s latest innovation in retail (whatever that may be), Samsung’s newest tech gear or Adidas’ most recent sportswear product.
You only need to look at the pre-season build-up in the Premier League for a wealth of branding; there is no escaping it, but this is part of the game that we all play in the advertising and media industry.
But what the three aforementioned businesses all have in common is that they were ranked top Read full story ›
Source: The Drum
Industry News