CHI&Partners is no more. As of today, the advertising agency is adopting the name of its own holding company and will be known as The&Partnership London.
Opened in 2001 as CHI (the initials of founders Simon Clemmow, Johnny Hornby and Charles Inge), the agency then set up The&Partnership in 2013 as a mini-network to house its own business and its affiliate companies. Today it is one of 15 agencies in the group, all sharing a single P&L, and its new name will better articulate its place as the “beating heart” of the operation, chief executive Sarah Golding told The Drum.
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Source: The Drum
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