By John Glenday

The Co-op and Costa Coffee have moved streets ahead of their competition after signing a product placement agreement with ITV that will see their branded storefronts take pride of place within a revamped Coronation Street set.

The fictional street is being given a makeover akin to real-world High Streets as the march of chain retailers make their presence felt on the small screen.

Moving beyond bricks and mortar the agreement will also encompass the appearance of matching posters, bags and cups which will be liberally sprinkled around the cobbled street, deepening an Read full story ›

Source: The Drum