Sports retail brand Wiggle aims to reposition itself by relaunching globally with the ‘Get There’ campaign.
The integrated campaign, conceptualised by Dark Horses, highlights how cyclists, swimmers and runners are driven by passion and perseverance. The creative hopes to evoke the feeling of pursuing the distance, the feeling of satisfaction and a sense of achievement felt when they finally get to their destination.
The ad was directed by George Messa, through Rockhound, and media was planned and bought by Bountiful Cow, while Brand Nation has supported the PR activity.
Dan Staples, director of brand marketing at Wiggle, said: “Our customers have all Read full story ›
Source: The Drum
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