By John Glenday

Mitsubishi Motors has announced the appointment of experience design agency Critical Mass to serve as its digital agency of record, a role which will see it develop an improved digital ecosystem for the vehicle manufacturer.

The Japanese giant has recently launched its ‘Drive Your Ambition’ tagline at the Tokyo Motor Show in a move designed to augment its renewed focus on experiential design and consumers. The first fruits of the new partnership should land in the autumn.

Guillaume Cartier, corporate vice president of global marketing & sales division at Mitsubishi Motors, said: “Leveraging Critical Mass’ dedication Read full story ›

Source: The Drum