Barbie is highlighting the lack of gender diversity in senior leadership positions across Australia with a limited-edition range of dolls.
The Never Before Barbie collection features six dolls themed in roles that have never been held by women: chairman of the AFL, commissioner of the Australian Federal Police, governor of the Australian Reserve Bank, head of ASIO, president of the Australian Olympic Committee and first woman on the Moon.
The campaign is based on the idea, that you can’t be what you can’t see, and aims to inspire girls to strive for leadership positions.
Mattel marketing director Chedney Rodgers told The Read full story ›
Source: The Drum
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