Indian consumer brand Godrej is urging parents to allow their kids to enjoy monsoons by conducting a social experiment while promoting its hygiene brand Protekt.
The campaign, titled #ProtekTheJoy and created by Creativeland Asia, features children complaining about how their parents don’t let them play, dance and float paper boats outside during monsoons. The kids are then shown videos featuring their parents, where their parents are talking about how they enjoyed monsoons by playing outside during their childhood.
Sunil Kataria, CEO, India and SAARC, Godrej Consumer Products, said: “Nowadays, children are exceptionally inquisitive about their environment and rains are just the same Read full story ›
Source: The Drum
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