By Shawn Lim

Podcasts have seen a recent revival and surge in popularity in Australia with over 3.8 million Australian adults listening to a podcast in the last three months.

The growing interest in podcasts and their potential as a marketing channel is attributed to listeners becoming familiar with titles such as ‘Serial’ and more recently, Australia’s very own ‘The Teacher’s Pet’.

With over one in five people engaging with the medium, providing the scale that brands are looking for, a new study commissioned by OMD, ARN, Macquarie Media, Mamamia, Nova Entertainment, Southern Cross Austereo and Whooshka uncovered insights about the podcast consumer Read full story ›

Source: The Drum