By Kyle O'Brien

Sherwin-Williams is a paint company that prides itself on having one of the widest selections of colors on the planet, but a new experiment shows that they could expand that color selection through the power of thought.

A new campaign by Wunderman Minneapolis for Sherwin-Williams Coil Coatings, titled ‘Thinking in Color,” is the first user-generated content color spectrum ever created. It’s an immersive experience that aims to inspire creativity by actually visualizing the colors a person’s mind creates, according to the company.

Sherwin-Williams says it is obsessed with color and innovation. ‘Thinking in Color’ is the first-ever opportunity to actually experience Read full story ›

Source: The Drum