By John Glenday

WW, formerly known as Weight Watchers, has recruited Oprah Winfrey to communicate the usefulness of a custom app to improve health metrics.

A WW board member herself Winfrey is depicted calling another member to discuss how happy she is with the app as a tool for improving her wellbeing, social connections and 24-hour support.

Mindy Grossman, president and chief executive officer of WW “We aim to be the world’s everything app for wellness. Today, we’re celebrating the power of the WW app for our members through this new creative asset with Oprah. This advertisement brings to Read full story ›

Source: The Drum