By Shawn Lim

Unilever’s Breeze is encouraging Singaporean parents to put aside their children’s electronic devices and bring them outdoors.

The laundry detergent brand created a campaign with the tagline ‘Get out before its too late’ after recent studies found that Singaporean children spend about five hours a day online and only spend less than 30 minutes outdoors. This is in line with its brand slogan ‘Dirt is Good’.

The campaign, created by MullenLowe Singapore, features sobering pictures that show how increased screen time can be detrimental to humans in the long run.

The brand hopes this will bring more awareness to parents and help them Read full story ›

Source: The Drum