By John Glenday

Beattie has confirmed it is to merge with Belfast-based PR agency Serious in a move which could create 20 new jobs within six months.

The combined entity will be named Beattie Ireland and offer island-wide integrated communications services managed from the current Serious Belfast base and a new office in Dublin.

First established in 2007, Serious specialises in B2B and reputation management via a variety of creative, social, digital and PR campaigns but will now lose its separate identity to operate under the better established Beattie brand.

Beattie chief executive Laurna Woods said: “This is our second joint venture. Read full story ›

Source: The Drum