By John Glenday

Credit One Bank has appointed the Richards Group as its brand advertising agency to handle the US credit card issuer’s creative advertising strategy, in addition to media planning and buying.

Founded in 1876 by Stan Richards the Richards Group has since grown to become the largest independent advertising group in the US.

John Coombe, senior vice president of marketing at Credit One Bank remarked: “As we expand our offerings and reach out to new audiences, we set out to find the ideal partner that could further articulate our vision and guide us in expanding our reach in 2020 Read full story ›

Source: The Drum