The news that Amazon has pledged to make itself carbon neutral by 2040 should not only strike fear into its direct to consumer and retailing competitors but is further evidence of Amazon’s ability to fine-tune it’s offering to stay in line (and often lead) its customers’ expectations.
The world of digital commerce is a challenging place, and one of the biggest challenges that retailers and brands face is the power of Amazon. In the UK, Amazon accounts for 38% of all online spend, while in the US, that figure is 52%. And this Amazon seed is firmly Read full story ›
Source: The Drum
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