Earlier this year, Wunderman Thompson secured the creative business for BT Sport in an effort to build its Champion’s League coverage.
As part of The Drum’s Pitch Perfect event last week (21 November), Wunderman Thompson’s UK chief executive Pip Hulbert and BT’s brand and performance marketing director, David Stratton, revealed the process and what both sides went through during it.
The brief
“This is the brief that we at BT look forward to every year,” admitted Stratton. “And we know that everyone wants to work with us as a business. It’s the best brief you can get as we work with multiple sports Read full story ›
Source: The Drum
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