British Airways is taking a different approach to holiday advertising for its new year blitz, launching a campaign with Ogilvy that plays on people’s competitiveness when it comes to travel experiences.
Directed by comedy director Juliet May, the woman behind BBC’s Motherland, the campaign uses relatable social scenarios to demonstrate how when it comes to holiday conversations, people don’t always express how they really feel on the inside.
‘Clever You’ launches on Boxing Day (26 December) and is designed to show how BA offers more than flights only.
The first hero TV spot shows two couples in a Read full story ›
Source: The Drum
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