By Kunal Gupta

This week, Facebook announced its full year revenue numbers for the last year – here’s a look at some of the key takeaways when it came to advertising numbers.

Facebook’s growth = advertising market recession

Full year revenue for 2019 was $71bn with an impressive 27% growth rate. eMarketer reports that the global digital advertising market is growing only 15%. This means that if your business is not called Facebook, you are now in a declining market. I predict Facebook will cross $87bn in 2020 and $104bn in 2021.

Consumers are spending more time, not less, with Facebook

Facebook reported a Read full story ›

Source: The Drum