By Drum Network

Famous football pundits are running for their lives as they are chased out of town by horses and jockeys in Sky Bet’s latest campaign for this year’s Cheltenham Festival.

In a 60 second launch titled ‘CHARGE!’ Jeff Stelling, Jamie Carragher, Laura Woods, Matt Le Tissier and Charlie Nicholas are literally chased out of their studio by a pack of marauding horses and jockeys.

Ed Chamberlin takes over Stelling’s anchorman role bellowing “Move over football, Cheltenham coming through”.

Ross Sewley, head of brand at Sky Bet said: “We asked Who Wot Why to help us stand out at Cheltenham, our most important time of Read full story ›

Source: The Drum