By Charlotte McEleny

Oreo India has launched a new campaign that aims to get people logging off devices, set around the story of a father and daughter.

The set of TV ads expands on a global mission by the confectionary brand around the idea of ‘stay playful’. In India, the message of stay playful has been built around the insight that people are becoming distracted by the use of their phones.

In the first video, titled ‘Email’, the father dismisses his daughter as he wants to get work finished. The daughter, growing frustrated by the dismissal, creates a physical email that Read full story ›

Source: The Drum