SodaStream USA has named former Coca-Cola marketer Matt Kahn as its first-ever chief marketing officer, tasked with turning the business into a “billion-dollar brand” in America alone.
The appointment comes as PepsiCo looks to ramp up SodaStream’s growth in the US. As sustainability becomes a more prominent consideration in Americans’ buying habits, SodaStream hopes its reusable water products will gain traction in the coming years.
Kahn has been tasked with pushing the brand’s planet-saving mission, as well as changing the way both consumers and corporations think about sustainability.
“I’m looking forward to working with the team on turning SodaStream into a Read full story ›
Source: The Drum
Industry News