By Thomas Hobbs

With the life expectancy of big corporate businesses getting shorter by the year, creating brands that both resonate with consumers yet also remain profitable is getting harder and harder to achieve.

Finding the right balance between having a clear social purpose and an innovative business model isn’t easy.

A panel discussion hosted by The Drum, in partnership with Iris, will pinpoint the new levers that will drive success in an advertising world where pressure from political, social and environmental circles has never been greater.

Moderated by The Drum’s associate editor Sonoo Singh, this panel, which also features Iris’ managing director for innovation and Read full story ›

Source: The Drum