TV ad spend is facing a reckoning as marketers tighten their belts, but young social platform TikTok has just invested in its first small screen push in the UK. Its top marketer in the region explains why.
TikTok’s first UK TV ad, a feel-good spot dubbed ‘A Little Brighter Inside’, works to showcase the short-form videos that have flourished in confinement, including cameos from Little Mix and Tinie Tempah, as well as Olympics star Tom Daley and The F Word chef, Gordon Ramsey.
“We wanted to tell the TikTok story,“ Jana Ulaite, head of brand and partner marketing, tells The Drum. Read full story ›
Source: The Drum
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