By John McCarthy

Remember going to events, awards, conferences, gigs, gatherings, and get-togethers? These were usually assembled by a recognisable brand and monetised by entry fees and sponsors. For publishers, they proved a lucrative platform to demonstrate their expertise and engage audiences in person – until the lockdowns came into force.

Due to the spread of Covid-19, thousands of publisher-planned events, all reliable earners in a turgid ad market, were faced with a choice: pivot to a digital format or face cancellation. Here The Next Web, Bloomberg Media, Financial Times and Verizon explained how they are handling the shift.

Wytze de Haan, director of events Read full story ›

Source: The Drum