UK broadcaster Channel 4 has noted a surge in interest in branded content and has tailored its commercial offerings to meet this demand – with special attention on social media. Its latest research finds that brands get a 29% greater boost out of this content than traditional spot ads. How will this play into the commercial dynamic going forward?
The background: Channel 4 now has a huge stake in the branded content game with the recent bolstering of its branded content wing. With this research, it looked to prove the medium’s effectiveness. But the study also indicated Read full story ›
Source: The Drum
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