You may not be anywhere near the office water cooler right now, but we still want to spotlight the most talked about creative from the brands that should be on your radar. Today, we’re opening the second chapter of Argos’ ‘Book of Dreams’.
Despite scrapping its paper catalogue in June after 47-years, Argos has brought out the second chapter in its ‘Book of Dreams’ campaign, which once again taps into the nostalgia that people feel for flicking through the pages of its Christmas gift guide.
Also created by The&Partnership, last year saw Argos drop its playful ‘Christmas fool’ character, Read full story ›
Source: The Drum
Industry News