By Shawn Lim

As Singaporeans adapt to a new normal this year brought about by the unprecedented changes of the Covid-19 pandemic, Japanese retailer Uniqlo tells The Drum how it has observed that they are pivoting towards essentials and increasingly prioritising comfort, value and quality.

This means it is imperative Uniqlo continues to meet its consumers’ needs with products at an affordable price, says Joyce Tan, the marketing director at Uniqlo Singapore.

Tan explains that the company’s LifeWear collection is aimed at new lifestyle needs, providing everyday clothing to cater to all occasions, be it telecommuting, indoor workout, lounging at home, or playtime for kids.

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Source: The Drum