Consumer advertising has been in the dock over its lack of diversity, but what about B2B? As part of The Drum’s B2B Festival, a panel of industry experts reflected on strategies and approaches that can help eliminate bias and enact change in their field, stressing that allyship and leadership are every bit as essential to the B2B marketer as their consumer counterpart.
You only have to look at the diverse casting of Christmas ads this year to see that this year’s Black Lives Matter momentum has resulted in some advertising industry change – if only on the surface. Faults in Read full story ›
Source: The Drum
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