By Paps Shaikh

As the coronavirus continues to reshape our home lives, Nextdoor’s Paps Shaikh says it’s time for marketers to reappraise the power of local advertising.

It has never been more critical to connect with customers right where they are. We are now all living more locally as consumer behaviour and mood has shifted so dramatically and so quickly. So how do advertisers and media planners successfully respond to this change?

Media planning is out of step and out of time. Often denigrated as the bottom of the barrel – due to antiquated ways to activate along this channel – local advertising should be Read full story ›

Source: The Drum