By Jake Third

To stand out in today’s marketplace, brands must stand for something. The global events of the last 12 months have resulted in a profound re-evaluation of our shared value systems.

It is true that people have always cared about their economic security, the health and safety of their families and tried to figure out how to navigate social systems that prioritise the few at the top. But it’s easy to get caught up in other concerns when everything is running along as normal – where to go on holiday, whether this purchase or that will bring us fulfilment, how to get Read full story ›

Source: The Drum