By Michael Nutley

The type and quantity of customer data available to companies is changing, due to increased privacy concerns. We’ve already seen greater regulation of data collection and use, and sometime this year the world’s most popular browser – Chrome – will follow its rivals, Safari and Firefox, and begin blocking third-party cookies.

These changes will inevitably have an impact on companies in their digital transformation journey. As part of its Digital Transformation Festival, The Drum partnered with LiveRamp to bring together a panel of experts to discuss one promising route forward: data collaboration.

At the start of the discussion, Vihan Sharma, SVP, Safe Read full story ›

Source: The Drum