By amit bapna

It is Holi time, that time of the year when the Indian festival of colours is celebrated every year with a burst of colours and festivity. However, this year’s festival is a sombre one, in the backdrop of the mixed impact of the pandemic in most parts of the country. On the occasion, and in keeping with every year’ tradition, the consumer behemoth Hindustan Unilever Limited (HUL) launched a heart-warming and relevant brand campaign for its flagship detergent brand Surf Excel.

The film is around the premise of the brand’s positioning ‘Daag achhe hain’ or ‘Dirt is good’ which has been Read full story ›

Source: The Drum