By Shawn Lim

The issues of transparency, return of investments and brand reputation have diminished marketers’ faith in the leading social media channels. The Drum finds out how food and beverage firm Fraser and Neave (F&N) is adapting its social media strategy.

Controversies around hate speech, online bullying, extremist content and fake news have demonstrated time and again that over-reliance on social platforms to reach customers can be dangerous for brand marketers.

These controversies have had a negative impact on trust in some news sources, hurting the reputations of traditional media outlets, search engines, owned media and social media.

The recent Edelman Read full story ›

Source: The Drum