Adland has a penchant for celebrating creative, but those planning, buying and executing the campaigns are often forgotten. Meet the Media Minds sees The Drum address that imbalance and dig into the models and strategy of the world’s biggest media agencies.
This week we catch up with Sanjay Nazerali, the recently-appointed global client and brand president of Dentsu X.
What would be your first lesson for a newbie media type?
Don’t be afraid to be a generalist – resist pressure to specialize too fast and look for information and inspiration from as wide a number of sources as possible.
What are the biggest challenges Read full story ›
Source: The Drum
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